OBJECTIVE

Create a unique, multi-purpose packaging for the brand’s range of plates. Package should be strong and protect the product during transportation. There was a need to demonstrate the product without opening the package. Essential requirement – the packaging should be eco-friendly.

ABOUT THE PROJECT

Andreev – the brand was founded at the end of 2014. At present, the company produces unique designer plates, cups, stationery, key chains, covers, clothes, etc. You could also order by Andreev the products of any complexity from wood, cardboard, paper and other materials.

DESIGN DEVELOPMENT STRATEGY

Based on the tasks received from the client, brown microcorrugated cardboard was choosen as the main packaging material. It is its physical properties that meet the stated objective for protective characteristics and environmental safety. The packing design was proposed and developed by the customer, and our specialists slightly modified it to increase convenience and protective functions. During the production of packaging, we used backing of corrugated cardboard, lamination, die-cutting and offset printing.