OBJECTIVE

Create a unique packaging for cookies. Package must meet the quality standards of food packaging, namely, the material should be food safe.

ABOUT THE PROJECT

«Кохана» – these are natural snacks that do not contain chemical components and sugar. The company’s product range – bars, granola, cookies, etc. The products are suitable for vegetarians.

DESIGN DEVELOPMENT STRATEGY

Taking into consideration the importance of meeting the quality standards of food packaging, we used food safe cardboard. It does not react with them, does not emit harmful substances and does not affect the product’s taste characteristics. It was important for us to choose the most correct package size, taking into account the product volume and weight. Maximum attention was paid to the cardboard density. In package design we used bright colors, creative illustrations and large fonts. Different color palette and illustrations for each product taste. The naturalness of the products is emphasized by using of plant motifs. The product itself on the package allows you to activate the taste buds of the buyer immediately. Offset printing technology is used for the package production.