OBJECTIVE

Create a unique, simple and at the same time festive package for pate, which can also be used as a gift package.

ABOUT THE PROJECT

Ukrainian company engaged in production of natural stewed meat and pates under the trademark TM Frank. Only fresh meat, fresh vegetables and greens are used for TM Frank products.

DESIGN DEVELOPMENT STRATEGY

Having studied the features of the product, we realized that the use of single-layer cardboard in this case is impossible due to the weight of jars. Therefore, we have proposed for packaging profile F microcorrugated cardboard, which protects the glass jar during transportation reliably and looks more aesthetically pleasing compared to profile E microcorrugated cardboard. The package is a lid bottom design. In addition – a lodgement to increase the protective functions of the box. Color score of the package based on corporate colors. The necessary solemnity is provided with the festive designed case complemented by stamping and embossing elements. The backing was used in operation as well.